7 articles by Brendan Ouellet.
Competitive intelligence is more than monitoring competitor content. This guide breaks down what CI covers, which signals matter most, and how marketers translate findings into sharper positioning.
Six real AI marketing campaigns from 2026: what brands actually built, where tone adaptation changed results, and why most teams still fail to show ROI.
AI tools are table stakes for marketers in 2026. The skills that separate good campaigns from generic ones are brief-writing, tone calibration, and structured rewriting.
AI for public relations is now standard practice. The teams winning media coverage know exactly where AI earns its keep and where it creates new problems.
What is AIO? It stands for AI Overview, Google's generated answer block that now appears on roughly half of all searches. Here's what writers need to know.
GEO is the practice of writing for AI search engines like ChatGPT, not just Google. It starts with content structure, not keywords.
A practical breakdown of striking distance keywords: what they are, why internal links alone often fail, and the rewrite pass that actually moves rankings.
