Tagline Examples That Work and How to Rewrite Yours
Five tagline patterns that work, five weak lines rewritten, and a 45-minute process for writing a tagline that is short, specific and yours.
4 articles by Sylvie Lafortune.
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What Is a Boilerplate in a Press Release? A Clear Guide
The boilerplate is the About paragraph that closes a press release. Here is what it must contain, how long it should be, and what editors cut first.
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B2B Marketing Strategy Examples That Still Work in 2026
Six B2B marketing strategy examples, what to copy from each, when to skip them, and how the writing decides whether the strategy lands with buyers.
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Objective Summary: How to Write One That Holds Up.
An objective summary reports what a text says without layering in your reaction to it. Here is how to write one that holds up, with notes on when AI speeds the process.
